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More 'Green' False Advertising Claims Will Be Brought, Lawyers Predict (Law.com) The increase in companies' claims about "green" products and services and consumers' growing concern for the environment will drive more enforcement and litigation in the area, several lawyers predict. The Federal Trade Commission is revising its environmental marketing guidelines, and the National Advertising Division, the industry's self-regulating body, has already started to see more cases. ... Business workshop presents advertising help (The Staunton News Leader) A seminar offered by the Shenandoah Valley Small business Development Center will focus on choosing the best advertising options for businesses. Why the Google-Yahoo Ad Deal Is Nothing to Fear (New York Times) Google does not set the prices of the search advertising market; its advertisers do. With auction pricing, even a major player can?t control the market. "Racy" Billboard Banned, Per Company's Marketing Strategy [Advertising] (Gawker) Cabana Cachaca is a Brazilian brand of rum. Nobody knows or cares how it tastes, because everyone is too busy talking about its remarkable skill at barely cutting nipples out of its advertising... Anti-Smart [Advertising] (Gawker) A PR guy sent an email to the Anti-Advertising Agency, saying they could pay money in order to "participate in a brand integration campaign within the actual lyrics of one of the worlds most famous... Centerton Advertising And Promotion Commission (The Morning News) The year-old Centerton Advertising and Promotion Commission met Thursday to consider possible slogans for the city. Memo to Marketing: Cut the Bull From Wall Street Ads (Washington Post) Financial advertising has always been about trust and stability, with a strongly implied promise that you -- yes, even you -- can make lots and lots of money. Give us your cash, the ads suggest, and our geniuses will take care of the rest. New Legal advertising rules win over lawyers, marketers (In Business Las Vegas) It's been about a year since the State Bar of Nevada implemented its revised advertising rules for lawyers, and the changes have been well received by most lawyers and legal marketers. Sojern Wins 2008 OMMA Award for Online Advertising Creativity in Content Integration (Centre Daily Times) Sojern, a provider of destination specific information and special offers via the boarding passes that travelers obtain through the airline's online check-in process, was recognized with a 2008 OMMA Award for its online advertising creativity in the content integration category. The winners were announced last night in New York City at the OMMA (Online Media, Marketing and Advertising) Global ... "Racy" Billboard Banned, Per Company's Strategy [Advertising] (Gawker) Cabana Cachaca is a Brazilian brand of liquor. Nobody knows or cares how it tastes, because everyone is too busy talking about its remarkable skill at barely cutting nipples out of its advertising... |
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