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About 85% Of Insurers' Marketing Materials For Prescription Drug Plans Do Not Meet Medicare Guidelines, Audit Finds (Medical News Today)
Nearly 85% of the marketing materials used by private prescription drug plans to reach Medicare beneficiaries do not fully meet CMS guidelines, according to a report released Thursday by the HHS Office of Inspector General, CQ HealthBeat reports. The report found that CMS provided the drug providers with faulty sample documents on which they were to base their marketing materials.

Another Research Team Chooses Zrinity Email Systems After Extensive Process (PRWeb)
Jango began searching for an on-premise, business-class email marketing and delivery system through the email blogs and Google searching. The options were quickly reduced to a few that appeared qualified from the Websites. Zrinity was one of this small group of leading email industry competitors. (PRWeb Sep 7, 2008) Read the full story at ...

Email marketing to grow by 24% in 2008 (e-Consultancy)
E-consultancy's latest Email Marketing Platforms�Buyers' Guide reveals that the UK market for email�platforms and services�continue to grow, reaching �274m by the end of the year; an increase of 24% on 2007. Economic conditions may be more difficult at the moment, but email marketing budgets look secure, as more firms use email as a retention tool.

Another Research Team Chooses Zrinity Email Systems After Extensive Process (PRWeb via Yahoo! News)
Jango began searching for an on-premise, business-class email marketing and delivery system through the email blogs and Google searching. The options were quickly reduced to a few that appeared qualified from the Websites. Zrinity was one of this small group of leading email industry competitors.

Integrated Marketing System Includes Email Marketing, Online Surveys, and Websites (PRWeb via Yahoo! News)
Igenti-market is the only system that integrates the three principal aspects of online marketing into one system. The system includes email marketing, online surveys and now Websites. Integration has its advantages. One login, one interface, one editor, and one image manager is used to operate all modules. This reduces learning time and provides for ease of use.

Multi-Channel Marketing Hits the Wall: New Neolane Whitepaper Defines the Evolution of Cross-Channel Marketing and Its ... (Business Wire via Yahoo! Finance)
NEWTON, Mass.----Neolane, Inc., the software company for new-generation marketing, today announced the availability of its whitepaper, "Multi-Channel Marketing Hits the Wall." The whitepaper provides practical advice and case studies to help organizations move beyond simple multi-channel marketing to achieve the customer experience benefits that can only be gained using a consistent, ...

Multi-Channel Marketing Hits the Wall: New Neolane Whitepaper Defines the Evolution of Cross-Channel Marketing and Its ... (Centre Daily Times)
Neolane, Inc., the software company for new-generation marketing, today announced the availability of its whitepaper, "Multi-Channel Marketing Hits the Wall." The whitepaper provides practical advice and case studies to help organizations move beyond simple multi-channel marketing to achieve the customer experience benefits that can only be gained using a consistent, coordinated cross-channel ...

ActivEngage Launches Live Chat Service for Auto Dealer Email (PRWeb via Yahoo! News)
ActivEngage (www.ActivEngage.com), the automotive industry's premier provider of proactive live chat for dealer websites, today announced the launch of live chat for email. Now dealers can engage consumers directly from personal email and email campaigns, including eNewsletters. Consumers no longer have to change communication channels or wait for email responses to get their questions ...

Travel 2.0 marketing services for hotels launched (eyefortravel.com)
A new travel 2.0 marketing services for hotels, HotelSocialBlogs.com, has been launched by interactive marketing agency Lodging Interactive.

The Cure for Email Overload - OtherInbox Launches at TechCrunch50 Conference (PRWeb via Yahoo! News)
New Service Brings Transparency and Accountability to Email Marketing

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